Lance Cowart joined USA Pickleball in August 2022 as the Managing Director of Field Operations. In this newly created role, Lance helps build and support a national volunteer field comprising Sector Leaders, Regional Directors and USA Pickleball Ambassadors. Prior to joining USA Pickleball, Lance spent 28 years in executive leadership and sales, primarily in the medical device industry, where he led numerous teams to best-in-class results. Lance, who is a competitive pickleball player, earned All-America honors while playing tennis at Abilene Christian University in Texas. After graduating, he continued his tennis career while playing professionally both nationally and internationally. Lance is married to Angie who is a professor at Texas Tech University. Angie and Lance have been married for 32 years and have twins that are 24, Conner and Katherine.